OFLB: Iterating and re-iterating

We decided that we had to settle on a definitive design for every element in the home page, so that we end up with a fixed repertoire of graphic elements to apply on the other pages. This means we have to decide on the website logo quickly — it’s the kind of creative decision that can drag itself for weeks if we let perfectionism take over. So we want to close that decision today.

Our main issue is that it isn’t exactly trivial to fit the existing OFLB logo with typography. It’s also a consequence of our being too spoiled for choice: if we had a limited set of lead typefaces, or just enough paper for 5 mock-ups, our process would be much more constrained. But in 2011, Inkscape provides us with millions of colours, a considerable set of fonts (that we keep adding to thanks to OFLB and Google Web Fonts) and no worries about wasting paper or ink with our digital mockups. And so, feeling a bit lost among all of the possibilities, we keep iterating in order to hopefully come up with a logo that we’re happy with.

And if we’re not totally happy, tough luck — we definitely need to close this file ASAP, since so many months could be spent in search for the perfect logo, and there’s a lot more work to be done before the end of the month.

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2 Responses to OFLB: Iterating and re-iterating

  1. The modernist design of the single color logo suggests to me that the logotype should not be decorated or overly styled; I’d hope that you might produce something like the novacut-identity-guidelines_v1.0.pdf from http://blog.novacut.com/2011/05/new-novacut-brand-and-identity.html this month as a ‘deliverable’ from this month’s design work :-)

    The first set on 2 lines doesn’t look matched with the links on the right on a single line. The second set is better with a 1 line, but the lines above are too decorated except for the 4th with the more subtle colors and simple alternating pattern. The one with the logo on top and the one with the gradient fill is way visually complex. The round bevel under the logo is nicely simple and is enough to distinguish the logo from the logotype; the one following with a drop shadow border is too much. The color change is better than the bevel, but both together are too much.

    So the final mock but without the bevel (like the one above) gets my vote, and I would invert the colors in the logotype to make FONT stand out rather than OPEN LIBRARY. I think the minor drop shadow added to the logo suits the overall style of the page well.

  2. Dave says:

    The ‘more options’ slider suggested in the mockups is, I think, not good, because many people will not see it and not click it. Its better to have the options visible to give people a change to see them :)

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